Firearm & San Diego CCW Training | Focal Point Academy

Privacy Policy

Effective date: October 21, 2026
Last updated: October 21, 2026

Yador Enterprises, Inc., doing business as Focal Point Academy (“Focal Point Academy,” “we,” “us” or “our”), runs the website bsistraining.com and provides firearms, CCW, BSIS security guard and personal safety training at our locations in Vista and Murrieta, California. This policy explains what personal information we collect, why we collect it, who we share it with, and the choices and rights you have, including your rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”).

1. Information we collect

We collect the categories of personal information below. In the last 12 months we have collected each of these categories.

CategoryExamplesWhere it comes from
IdentifiersName, email address, phone number, mailing address, IP address, online identifiers such as cookie IDs and device IDsYou, your browser and device, our vendors
Customer records (Cal. Civ. Code 1798.80)Name, address, phone, billing details, payment information (handled by our payment processor)You, our payment processor
Characteristics of protected classificationsDate of birth (age)You
Commercial informationCourses booked, products purchased, order history, payments, refundsYou, our booking and store systems
Internet and network activityPages visited, links clicked, how you move through the site, session recordings, referring site, ad clicks, time on pageYour browser, our analytics vendors
Approximate geolocationCity or region based on IP addressYour browser, our analytics vendors
Professional or employment informationEmployer, security guard registration (guard card) number, BSIS firearms permit number, baton permit number, CCW permit details, expiration and certification datesYou (for example in a Student Credential Profile, registration form or course roster)
Education informationCourses taken, attendance, scores, qualification results, certificates issuedOur instructor and records
InferencesCourse interests and preferences, likelihood to book, used to show relevant courses and adsOur analytics and advertising vendors
Sensitive personal informationGovernment-issued license or permit numbers when you provide them, copies of credentials you upload to buy restricted store items (such as a guard card, chemical agent or baton permit, or law enforcement ID), account login (username and password) for your student accountYou

Uploaded credentials are used only to verify eligibility for restricted store items. Only Focal Point Academy’s director can view them, and we keep them for three years, or longer if the law requires. We use sensitive personal information only to provide training, issue and verify certificates, meet BSIS and California DOJ requirements, keep your account secure, and for other purposes allowed by law. We do not use or disclose it to infer characteristics about you, so the “Limit the Use of My Sensitive Personal Information” right does not need a separate link.

We do not knowingly collect information from children under 13 (see section 10).

2. How we collect it

  • Directly from you when you book a class, fill out a form, create a Student Credential Profile, buy from our store, email, call or text us, or attend class.
  • Automatically through cookies, pixels, tags and similar tools when you use our website (see section 4).
  • From vendors that run booking, payment, marketing and analytics services for us.
  • From our training partner California Online CCW (californiaonlineccw.com) when you complete their online CCW coursework and come to us for live fire qualification.

3. Why we use it

  • To register you for courses, take payments, send confirmations and reminders, and run classes.
  • To keep training records, issue certificates, and meet BSIS, California DOJ and other legal recordkeeping and reporting duties.
  • To track your credential and permit expiration dates and remind you about renewals, if you have saved a Student Credential Profile.
  • To answer questions and provide customer service.
  • To send course news and offers by email or text, if you have agreed. You can opt out at any time.
  • To understand how people use our website, fix problems, and improve pages and forms.
  • To measure and improve our advertising, including showing our ads to people who have visited our site (remarketing).
  • To protect the safety and security of students, staff, our website and our business, and to prevent fraud.
  • To comply with law and enforce our terms.

4. Cookies, tags and session recording

We and our vendors use cookies and similar technology on bsistraining.com:

  • Google Tag Manager loads and manages the other tags on our site.
  • Google Analytics 4 measures site traffic and how visitors use our pages.
  • Google Ads conversion tracking and remarketing measures when an ad leads to a booking or purchase and lets us show our ads to past visitors on Google and partner sites.
  • Microsoft Clarity records sessions, meaning it captures how you scroll, click and move through pages, and creates heatmaps. We use this to find and fix usability problems.
  • HubSpot runs our forms, website analytics, cookie banner and email marketing.
  • WooCommerce on WordPress uses cookies to run the shopping cart, checkout and your account.

You can manage cookies through our cookie banner, through your browser settings, or by visiting optout.aboutads.info and adssettings.google.com. If you turn off cookies, some parts of the site such as the cart may not work.

Do Not Track. Our site does not respond to browser “Do Not Track” signals, because there is no common standard for them. We do honor Global Privacy Control, described in section 7.

5. Who we share it with

We share personal information with the service providers and contractors below, only as needed for them to perform services for us:

VendorWhat they do for us
Google (Tag Manager, Analytics 4, Ads)Tag management, website analytics, ad measurement and remarketing
Microsoft (Clarity)Session recording and heatmaps
HubSpotForms, contact database, website analytics, cookie banner and email
CalendlyCourse booking, scheduling and payment collection, plus booking confirmations and reminders by text message if you opt in when booking
WooCommerce / WordPress and our web hostWebsite, online store, student accounts
StripeProcesses all payments, including course payments taken through Calendly and store purchases. We do not store full card numbers.
California Online CCWOur online CCW coursework partner. We may confirm with them that you completed online coursework. Their own privacy policy covers the information you give them.

We may also share information:

  • With government agencies such as the Bureau of Security and Investigative Services (BSIS), the California Department of Justice, or a county sheriff, when needed to report training, issue or verify certificates, or as required by law.
  • With your employer or a sponsoring organization, if they booked or paid for your training, limited to enrollment, attendance and completion.
  • For legal reasons, to respond to a subpoena, court order or lawful request, or to protect rights, property or safety.
  • In a business transfer, such as a sale or merger, under confidentiality obligations.

We do not sell personal information as the CCPA defines a sale. We do not give your information to telemarketers or mailing list brokers. We do not share text messaging opt in data or phone numbers collected for text messaging with third parties for their marketing.

“Selling” and “sharing” under California law

California law treats some advertising and analytics as a “sale” or “sharing,” even when no money changes hands. Our use of Google Ads remarketing and related cookies may count as “sharing” personal information (identifiers and internet activity) for cross-context behavioral advertising. In the last 12 months, we may have shared identifiers, internet and network activity, and inferences with Google for this purpose. We do not knowingly sell or share the personal information of consumers under 16.

6. Your California privacy rights

If you are a California resident, you have the right to:

  • Know what personal information we have collected about you, where it came from, why we use it, and who we disclose it to.
  • Access a copy of the specific pieces of personal information we hold about you.
  • Delete personal information we collected from you, subject to legal exceptions (for example, records we must keep for BSIS or DOJ).
  • Correct inaccurate personal information.
  • Opt out of the sale or sharing of your personal information.
  • Limit the use of sensitive personal information, where that right applies.
  • Not be discriminated against for using any of these rights. We will not deny you services, charge you a different price, or give you a lower quality of service because you used your rights.

7. Do Not Sell or Share My Personal Information, and Global Privacy Control

You can opt out of the sale or sharing of your personal information by:

  • clicking Do Not Sell or Share My Personal Information in our website footer,
  • choosing “Reject” or turning off advertising cookies in our cookie banner, or
  • emailing courses@bsistraining.com with the subject line “Do Not Sell or Share.”

Global Privacy Control (GPC). If your browser or extension sends a GPC signal, we treat it as a valid request to opt out of sale and sharing for that browser. We will turn off advertising and remarketing tags for that browser.

8. How to use your rights

  • Email: courses@bsistraining.com
  • Phone: (760) 670-9272
  • Mail: Focal Point Academy, Attn: Privacy, 1717 E. Vista Way, Suite 201, Vista, CA 92084

To protect you, we will verify your identity before acting on a request to know, access, delete or correct, usually by matching information you give us to what we have on file. We may ask for more details if needed. Opt out requests do not require verification.

You may use an authorized agent to make a request for you. We may ask the agent for signed permission from you and may ask you to verify your identity directly.

We will confirm receipt of your request within 10 business days and respond within 45 calendar days. If we need more time (up to another 45 days), we will tell you why.

You can also update or delete your Student Credential Profile at any time by emailing courses@bsistraining.com.

Marketing opt out. To stop marketing emails, click “unsubscribe” in any email. To stop texts, reply STOP. You can also email, call or write to us. We may still send messages about classes you have booked.

9. How long we keep information

We keep personal information only as long as needed for the purposes in this policy, then delete or de-identify it:

InformationHow long
Student training records, rosters, attendance, scores and certificatesAt least two years, or longer as required by state or federal certification standards
Student Credential Profile (permit numbers, expiration dates, birthdate, employer)Until you delete it, or two years after your last course, whichever comes first
Orders, payments and refundsSeven years, for tax and accounting
Marketing contactsUntil you unsubscribe or ask us to delete, or three years with no engagement
Analytics and session recordingsAccording to the retention settings in Google Analytics 4 and Microsoft Clarity

10. Minors

Our website and courses are meant for adults. Some classes, such as family firearm safety classes, may include minors who attend with a parent or guardian. In those cases we collect the minor’s information only from the parent or guardian, and only what is needed for the class. We do not knowingly collect personal information online from children under 13. We do not sell or share the personal information of anyone we know is under 16. If you believe a child has given us information, contact us and we will delete it.

11. Security

We use reasonable administrative, technical and physical safeguards to protect personal information. No website or system is completely secure, so we cannot guarantee security. Please keep your account password private.

12. Links to other sites

Our site links to other sites, such as California Online CCW, Google reviews, BSIS and the California DOJ. Their privacy practices are their own. Please read their policies.

13. Changes to this policy

We may update this policy from time to time. We will post the new version here with a new “Last updated” date. If we make material changes, we will give more notice, such as a notice on our site or an email.

14. Contact us

Yador Enterprises, Inc. dba Focal Point Academy
Vista: 1717 E. Vista Way, Suite 201, Vista, CA 92084
Murrieta: 40685 California Oaks Rd, Suite E, Murrieta, CA 92562
Email: courses@bsistraining.com
Phone: (760) 670-9272

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